Mind Of Moore
My Obsessions: Music, Cultural Studies, Branding, PR, Mrktg, Promotions, Filmmaking, Art, Journalism & Grandiose Ideas.
My Loves: Family, Social Good, & Faith. My Hates: No need to hate.
STRATEGIC EVENT MARKETING
Event marketing is interpersonal and advancing sales initiatives are the fundamental goals of successful events.
Foundation:
How do you do put together a GREAT event?
Author Allison Saget says we must start with a foundation:
- Understand what events do. Event Marketing is all about facilitating, easing, opening, accelerating, and shortening the sales cycle. Events generate sales leads.
- Understand that people do business with other people. They want to interact with the people that represent the company.
- Understand that everyone in the company plays a role in an event.
- Understand that event marketing goes beyond the logistics and planning, it is about building relationships with customers, prospects, partners, analysts, press and fellow employees.This one-on-one forum allows your company to penetrate the market, build consistent brand recognition, solicit input and feedback, demo products, educate & build brand awareness among target audience.
- Understand that MONEY plays a a huge role. Budget is just a prediction of spending, not a finite measure for end result.
There is a difference between an event and a “strategic event.”
First book on my 2013 reading list:
Title: The Event Marketing Handbook: Beyond Logistics & Planning
Author: Allison Saget
Publication Date: Aug. 11, 2012
BOOK OVERVIEW
Event marketing is big business: U.S. corporations invest more than $300 billion a year in every kind of event-from webinars, tradeshows, product launches, and golf hospitality functions, to user groups and customer conferences.
In The Event Marketing Handbook, industry expert Allison Saget shows marketing professionals how to maximize return on investment for the dollars their companies spend on events. She believes that event marketing is a strategic, dynamic discipline linked to a firm’s business objectives and sales goals. The key, according to Saget, is a great BLT-Brand Recognition, Lead generation, and Thought Leadership.
In this A-to-Z guide, Saget shows professionals how to drive results through integrated marketing activities, such as advertising, direct mail, and public relations. She also answers crucial questions like: “How do I reach my target audiences?” “Why and when should we use celebrities at our events?” and “How do I plan a press and analyst program within an event?”
Packed with case studies, planning templates, sample time frames, event programs, and names of associations, The Event Marketing Handbook is designed for every marketer who wants to think strategically, remember the fundamentals, plan carefully, and achieve results.
I have decided to finally do something more focused with this Tumblr Blog of mine. I am going to blog about books I am reading.
Since I am on a mission to create a nonprofit that will change the world and impact lives in a major way, it is high time I started consuming books like I do fun size chocolate bars.
My favorite video game family…The Mario Bros.!
(via 90s90s90s)
Outside/Inside look.
(via invrzn)
